top of page


The Art of Saving: Japan’s Culture of Thoughtful Frugality
In Japan, being frugal isn’t seen as stingy — it’s seen as smart, caring, and even graceful. People take quiet pride in not wasting . From electricity and water to food and money, there’s an unspoken rule: “Use only what you need — no more, no less.” 🛒 Everyday Saving Habits Many people check supermarket flyers for weekly sales, collect loyalty points, or bring homemade lunch instead of eating out. It’s not about being poor — it’s about being resourceful . There’s a sense of

MALT INCORPORATED
11月7日読了時間: 1分


Dressing for the Season: Japan’s Quiet Fashion Rule
In Japan, fashion isn’t just about style — it’s about season. People here pay close attention to the calendar when they get dressed. It’s not an official rule, but everyone seems to know it instinctively: Spring: light jackets, soft colors 🌸 Summer: short sleeves, breathable fabrics ☀️ Autumn: long sleeves, cardigans, earth tones 🍂 Winter: coats, scarves, and down jackets ❄️ If you wear a heavy coat in early November, someone might gently say, “Oh, it’s still a little e

MALT INCORPORATED
11月7日読了時間: 2分


⛽ Polite Gasoline: Japan’s Full-Service Gas Station Culture
If you’ve ever stopped for gas in Japan, you might notice something surprising — you don’t have to get out of your car. And while your tank is filling, someone might be cleaning your windows. For free. That’s Japan’s full-service gas station — a tiny stage where politeness becomes performance art. 🚗 “Welcome! Please Leave It to Us!” When you pull in, several attendants quickly approach, bowing as they guide you into place. One checks your fuel, another wipes your windshield

MALT INCORPORATED
11月7日読了時間: 2分


🚗 Japan’s Highway Oasis: The Unique Culture of “Service Areas”
If you take a road trip in Japan, you’ll quickly notice something special — the Service Area , or SA . In other countries, highway rest stops are just bathrooms, gas, and maybe a vending machine. But in Japan? They’re an experience. 🍱 A Mini World Beside the Highway Japanese service areas are like tiny worlds of comfort. Each one has its own local food, souvenirs, and atmosphere . You can eat ramen made with regional soy sauce, buy handmade sweets, or taste soft-serve ice cr

MALT INCORPORATED
11月7日読了時間: 2分


🍠 Proudly Local: The Japanese Art of Eating Seasonal and Local Food
In Japan, many people take quiet pride in something simple — eating what’s in season, and grown close to home. It’s called “Chisan-Chisho” (地産地消) — local production for local consumption. It’s not just about being eco-friendly or trendy. It’s about connection — to the land, to the farmers, and to the natural rhythm of life. 🌾 Living with the Seasons Japanese people often say, “Shun no mono o taberu” — “eat what’s in season.” It’s an idea so natural that it rarely feels lik

MALT INCORPORATED
11月7日読了時間: 2分


🇯🇵 The Shy Truth: Why Japanese People Aren’t Really Cold
Many foreigners say, “Japanese people are polite, but kind of distant.” It’s true — we bow instead of hug, smile instead of talk, and often look away instead of keeping eye contact. But here’s the secret: we’re not cold. We’re just tsundere — shy outside, warm inside. Most Japanese people actually think foreigners look super cool. Tall, stylish, confident — like models from a movie! 🎬 But when they see one in real life, their brain goes: “Wow… so cool... wait— oh no, English

MALT INCORPORATED
11月7日読了時間: 1分


🤧 When You Sneeze, Someone’s Talking About You — Japan’s Funny Superstition
If you suddenly sneeze in Japan, someone might say: “Oh! Someone’s talking about you!” It’s one of Japan’s cutest and funniest folk beliefs — the idea that every sneeze means someone, somewhere, is mentioning your name. But here’s the fun part. There’s a little “sneeze code”: One sneeze → Someone’s saying something bad about you 😠 Two sneezes → Someone’s saying something nice about you 😊 Three sneezes → Someone’s sharing a funny story about you 😂 So if you sneeze onc

MALT INCORPORATED
11月7日読了時間: 1分
bottom of page
